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Customer Relationship Management

The Syber comprehensive Customer Relationship Management (CRM) solution lets users track and manage all customer and supplier touch points. Customer correspondence, status, vendor relationships, marketing campaigns, service issues, product returns, warranty and repair histories, quote and sales order information are monitored and recorded, providing a 360 degree view of internal or external business relationships. Syber CRM enables sales, marketing and customer support operations to work collaboratively to achieve total customer satisfaction.

The Syber sales force automation, marketing and service CRM applications are contained within a single, comprehensive module that gives a complete, in-depth view of the customer. Users can control all aspects of the customer management and sales cycle from a single screen, improving effectiveness and empowering employees with the tools to deliver effective and profitable products and service.

Research shows that over 60% of CRM implementations fail due to the lack of integration with other systems, lack of user acceptance and the inability to quickly customize systems to match specific business requirements. What these points really tell us is that most CRM solutions do not offer the level of database integration that companies really need to gain superior insight and win competitive battles. Syber CRM is an exception. It offers total integration with ERP modules, providing the wealth of real-time data that furthers customer visibility and service.

Syber CRM also offers powerful synchronization features and web tools to facilitate remote and off-line access via browser, laptop and web-enabled portable or handheld PDA devices. These features enhance the marketing, lead capture and field sales efforts to increase sales and profitability.
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